Strategic positioning

So the market sees the company as it is today

A company may grow, change the level of its clients, team, services or markets. Yet the market often continues to perceive it in the old way.

As a result, the business receives the wrong requests, finds it harder to explain its price, takes longer to reach agreements with partners and loses strong candidates.

I help formulate who the company is today, whom it serves, where its strength lies and why it can be trusted.

When it is needed

Clients come to me when:

• the company has grown, but the market still perceives it as smaller or simpler;
• the owner, partners, team or business model have changed;
• the business is entering a new market and the old messages no longer work;
• the company wants to move into a higher price segment but cannot clearly explain its value;
• different business areas speak about the company in different ways;
• the owner, managing partner or CEO is moving into a new public role.

What I do

First, I analyze how the company is currently perceived by clients, partners, the market and the team.

Then I help formulate clear answers to the key questions:

• who you are today;
• whom you work for;
• where your strength lies;
• why you can be trusted;
• what makes you different;
• how to speak about it simply and convincingly.

After that, the position is transferred into the website, presentations, commercial proposals, texts for the executive, team communication and negotiations with clients.

Result